How the Creator Brief Checker works
A brief goes in, an annotated review comes back. Here's what happens in between.
1. We read the brief as a creator would
The checker first works out what kind of campaign this is — sponsored video, launch coverage, early access, tournament, always-on partnership — plus the objective, platform and what the creator is actually being asked to do. You'll see that reading at the top of the review and can correct it in one click.
2. Deterministic checks run first
Objective checks that never depend on a model: missing dates, absent platform or deliverable counts, no approval turnaround, no time zone, embargo without a date, disclosure gaps, contradictory deadlines. These findings always appear, even if AI analysis fails.
3. Judgment checks add the rest
Vague creative direction, unrealistic timing, a call to action that doesn't match the objective, rights or exclusivity language that a creator couldn't safely agree to. Every such finding is anchored to a verbatim passage from your brief — if we can't quote it, we don't show it.
4. You decide, not us
- Accept a suggestion and the wording goes into the document.
- Edit it if our phrasing isn't your voice.
- Dismiss it — that still counts as resolved, because you made a decision.
- Readiness tracks decisions made, not agreement with the AI.
What it never does
- It doesn't rewrite your brief on its own.
- It isn't a grammar or style checker.
- It isn't legal advice — rights, exclusivity and payment terms should go past a professional.
- It doesn't store your brief unless you explicitly save it.
Have a brief already? Check it now.
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